The city of Raleigh is growing. So much so, it's running out of space to add stuff. Meet The Ridge. An old, but still active, Baptist church that had more space than it needed. Its members decided to open the doors to new congregations, businesses, and art. Wanting to become a beacon in the Raleigh community like it was in its heyday.
The assignment was to create a brand identity that brings new life to an old campus, welcoming everyone within its doors.
The city of Raleigh is growing. So much so, it's running out of space to add stuff. Meet The Ridge. An old, but still active, Baptist church that had more space than it needed. Its members decided to open the doors to new congregations, businesses, and art. Wanting to become a beacon in the Raleigh community like it was in its heyday.
The assignment was to create a brand identity that brings new life to an old campus, welcoming everyone within its doors.
The city of Raleigh is growing. So much so, it's running out of space to add stuff. Meet The Ridge. An old, but still active, Baptist church that had more space than it needed. Its members decided to open the doors to new congregations, businesses, and art. Wanting to become a beacon in the Raleigh community like it was in its heyday.
The assignment was to create a brand identity that brings new life to an old campus, welcoming everyone within its doors.
The city of Raleigh is growing. So much so, it's running out of space to add stuff. Meet The Ridge. An old, but still active, Baptist church that had more space than it needed. Its members decided to open the doors to new congregations, businesses, and art. Wanting to become a beacon in the Raleigh community like it was in its heyday.
The assignment was to create a brand identity that brings new life to an old campus, welcoming everyone within its doors.
The Ridge
The city of Raleigh is growing. So much so, it's running out of space to add stuff. Meet The Ridge. An old, but still active, Ridge Road Baptist church that had more space than it needed. Its members decided to open the doors to new congregations, businesses, theatre, music, and art. Wanting to become a beacon in the Raleigh community like it was in its heyday.
The assignment was to create a brand identity that brings new life to an old campus, welcoming everyone within its doors.
The brand was designed using the bold colors over the NC Appalachian Mountains, the modern vibrancy of Raleigh, and the harmonic symbol of triangles as the cornerstones for a modern take on Religion and Community coming together in one place.
Logo Process
Final Logo
